A new marketing campaign for Icelandic tourism focuses on Mark Zuckerberg, the founder of Facebook, and pokes fun at his recent video announcement about his company’s name change in Meta.
The video, posted by Inspired by Iceland, a private public company promoting Iceland and its products, showed Zuckerberg’s body named “Zack Mossbergsson” and he is named the head of Iceland’s vision for the future.
Through parody, Mossbergsson pokes fun at Zuckerberg’s infamous stiffness.
“Hello and welcome to this very natural environment,” Mossbergsson tells the camera.
“Today I want to talk about a revolutionary approach to connecting our world without feeling overwhelmed.
“Some said it was not possible. Some said it was out of reach. So we say that it has already happened. Actually. Look, this is here, “he adds as he points out the window at the snow-covered Icelandic landscape.
Mossbergsson continues to introduce “Icelandverse,” which is, as he describes it, “augmented virtual reality without dumb headsets,” which clearly undermines Zuckerberg’s ambitions for a virtual reality world called a metaverse.
“It’s completely submerged in wet water,” Mossbergsson continues, adding that “Icelandverse” comes complete with “the sky that you see with the eye stones.”
Icelandic verse is unlike any other open world experience with a “verse” in its name, because it is real. Also, you don’t need a fun virtual reality headset, “says the caption of the YouTube video.
Zuckerberg responded to the video on Facebook and took it easy.
“Impressive. I have to take a trip to the Icelandverse soon. It’s good that you have sunscreen too, ”he said, referring to a scene in the video where Mossbergsson’s face is covered in sunscreen, mimicking an embarrassing incident for Zuckerberg last year. .
The video had garnered more than 274,000 views on YouTube as of Friday.
“Metaverse” has been a hot topic in US corporations since Facebook announced its rebranding last month, with companies from Nike and Disney talking to dating show Bumble about how they plan to take advantage of what some believe will be the next development. from Internet.
The term, coined in the 1992 science fiction novel Snow Crash, refers to the next generation of Internet access through augmented and virtual reality equipment.
In a presentation presented by Zuckerberg last month, one user was walking with headphones through the streets of ancient Rome while another attended a virtual reality rock concert and afterparty.
Zuckerberg said the company plans to spend billions of dollars developing metaverse, adding that it expects one billion people to join the virtual world over the next ten years. Advertising dollars from Facebook’s base products will add to the development of an augmented reality project, which the company has said will not be profitable for many years.
Facebook representatives did not immediately respond to The Post’s request for comment on the “Icelandverse” video.
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Iceland Mocks Mark Zuckerberg’s Opposite Ambition In New Travel Ad | In Spanish. – Spanish News World.