The 43,000 million dollars that Elon Musk offers for Twitter, to make a revolution in his freedom of expression policies and potentially take it out of the stock market, are just one edge of the great moves that the world’s great technology companies made in the last decade, which exceed US$100,000 million.
In 2012, for example, Facebook acquired Instagram, which today has more than 1.2 billion monthly users. The business was closed at US$1,000 million and the firm led by Mark Zuckerberg thus prevented Twitter from going ahead of it in the acquisition of that platform.
But that was not all, in 2014 Facebook bought WhatsApp for US$21,800 million, and Oculus VR -virtual reality technology company- for US$2,000 million. Today, those moves have helped him increase his profits exponentially from US$53 million (2012) to US$39.37 billion (2021).
In turn, the e-commerce giant Amazon took center stage in 2017 with the purchase of the US market chain Whole Foods for US$13.7 billion.
This is the largest business made by the firm raised by millionaire Jeff Bezos and one of the most important for retail. The objective, Amazon said at the time, was for more people to buy fresh food on its platform and position itself in this segment, in which there is strong competition in the United States.
security and entertainment
For its part, Alphabet (Google’s parent company) has closed businesses that, although they did not boom, are strategic for their business. In 2019, it paid US$2.6 billion for Looker Data, a data analysis company, while this year it bought Siemplify for US$500 million and Mandiant for US$5.4 billion, both specialized in cybersecurity.
And it is that according to Hensy Hernández, Cybersecurity Manager of Axity Colombia, the growing use of devices, connections and data transfer is increasing digital risks, which is why companies of all sizes are increasing their interest in cybersecurity, as reflected Google and its investments.
Meanwhile, Fernando Gamboa, leading partner of the KPMG Consumer and Retail industry in South America, analyzes that organizations “are valuing innovative assets to achieve greater diversity” and that explains that much more dynamism has been seen after the pandemic. in mergers and acquisitions.
In those moves for “innovative assets” that the expert mentions, Microsoft also stands out, which earlier this year closed one of the most important businesses of 2022, after acquiring Activision Blizzard.
It is the leading company in game development and publisher of interactive entertainment content, and the transaction was agreed for US$68.7 billion.
With three billion people actively gaming today, and fueled by a new generation immersed in the joys of interactive entertainment, gaming is now the largest and fastest growing form of entertainment. statement in which he informed about the purchase.
Apple, the other great technology, is not far behind, but its strategy is a little different. Far from the exorbitant deals of its competitors, the company with the bitten apple bought around 100 strategic companies in recent years.
According to Tim Cook, CEO of Apple, the iPhone manufacturer acquires a firm every three or four weeks to gradually innovate its offer. For example, at the end of last August it bought Primephonic, a streaming classical music service that offers a personalized experience for followers of this current.
While all this is happening with the main technology companies, all eyes are on Twitter and the dispute over its directives with Elon Musk, who promises to give more freedom to opinions on that network if his millionaire offer is successful. The most famous companies in the world continue to give something to talk about and the competition to invest and innovate is stirring
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