How Google was founded and how it became the world’s mega search engine

It is the most visited website in the world. Who created it, what services does it offer and what is the secret of its success.

it’s a tool Almost indispensable and its reach is worldwide. It is not tangible material, in the sense that everything is in the cloud, in the internet space. And its name (Google) is based on “gugol”a mathematical term which designates the quantity 10 raised to 100, a number so large that it is infinite.

Since its foundation and with the contribution of several investors, the company Google Inc. did not stop growing, progressively incorporating services such as Google News, Google Images, Google Play, Google Maps, Google Ads and Gmail.

Also others like Youtubewhich were not self-developed but purchased. But how was Google founded and how did it become the world’s mega search engine?

How was Google founded and how did it become the world’s mega search engine?



Google. To search for all kinds of information from mobile devices./ Photo: Shutterstock.

In 1997, in a room at Stanford University, young students Larry Page and Sergey Brin -under the coordination of their professor Héctor García Molina-, they developed for their doctoral thesis in computing a internet search engine. Its objective was to improve the most popular system of the moment: Altavista, created only two years before.

First they called it BackRub, but finally, on September 27, 1998, the search engine was released on the Internet under the name of Google. And today it is the most visited site in the world.

Since then, the company diversifiedwith greater or lesser success, joining the field of operating systems chrome Y Androidbrowsers like Google Chromeimage editors like Picasa Y panorama to upload and share photos and mobile phone, such as nexus.

A global mega search engine

Google. The mega content search engine reached 820,000 million dollars as brand value./ Photo: Clarín Archive.


Google. The mega content search engine reached 820,000 million dollars as brand value./ Photo: Clarín Archive.

The most important product of Google is, without a doubt, the Internet content search engine that bears the same name, which in 2022 reached $820 billion in brand value.

One of the keys to the success of Google was that Page and Brin realized that the enormous and chaotic amount of material that was incorporated into the Internet could be ordered and organized, classifying its results according to its popularity.

The truth is that today, -with data centers and thousands of servers around the world- Google is capable of processing more than 1 billion daily search requests.

Larry Page and Sergey Brin. In 1997 they created this mega Internet search engine for their doctoral thesis./ (Photo: EFE)


Larry Page and Sergey Brin. In 1997 they created this mega Internet search engine for their doctoral thesis./ (Photo: EFE)

Another reason for its excellent position worldwide is the possibility it offers of optimize a website. This is achieved by improving the position in the organic search results. For this, there are many strategies of companies that seek to appear in the first places when users undertake a search.

One piece of information is eloquent: according to a study by the Hubspot platform, only 25% of people who make Google searches They go to the second page. This explains the importance of positioning yourself in the first places and thus achieving a greater number of users to view a given website.

Google Maps. One of Google Inc.'s products. The company incorporates functionalities permanently./ Photo: Clarín Archive.


Google Maps. One of Google Inc.’s products. The company incorporates functionalities permanently./ Photo: Clarín Archive.

The company Google It also offers other products such as Gmail, its email service that began operating in 2007 and today is the most widely used in the world, Google Maps with its visual representations street view Y Google Earth and many other web utilities such as google-meet for video telephony and Google News.

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How Google was founded and how it became the world’s mega search engine