The world of internet searches can be summed up in a battle of two: Google Y amazon; Both companies have become the main tools in electronic commerce, and to which brands must pay time, attention and resources if they want to compete in this digital world.
When Larry Page and Sergey Brin created Google, they thought of a space where all the information was organized and easily accessible. But this idea evolved and made the company the most important in the entire digital universe. After its corporate restructuring in 2015, Alphabet Inc. went on to have the two main search engines on the entire web: Google and YouTube.
Knowing the interests of users conferred immeasurable power for the company, which bases its main source of income on the sale of targeted digital ads.
On the other hand, Jeff Bezos put into everyone’s perspective how electronic commerce works and the importance of this type of activity in the future of more connected societies with access to the Internet at all times.
While this was happening, amazon developed one of the most important and intelligent search algorithms, being the main responsible for the sales that happen through the digital sales platform.
$5.7 billion
e-commerce sales are expected to be in 2022, according to Shopify.
The product search
According to studies carried out by the organization “Civic Science” amazon became the main seeker online for users when it comes to making a purchase of products online.
When asking users where to start their product search, 47 percent chose amazon; followed by Google with 24 percent; and 14 percent mentioned other platforms. While the rest assured that they do not make purchases online.
An important fact is that amazon dominates the preferences in all ages: between 13-24 it has 55 percent; between 25-34 it has 59 percent; the 35-54 segment has 61 percent; and for the public over 55 years of age, it has a preference of 56 percent.
This data is important, as it shows the confidence that users have in the platform and in the reviews tool of amazon.
Google is not far behind, because being the main seeker of the web, its YouTube video platform, is also known for being a search space for product reviews, becoming an essential element for content creators.
a necessary friendship
Although there may be the idea that amazon Y Google compete with each other in the search preference for products by users, the reality is different. Well, the e-commerce giant has benefited from the enormous reach and presence it has Google in the digital universe.
To put this in perspective, research data “amazon vs Google: the battle for the search of products” of SearchMetrics show a constant presence in all the searches of Google AdWords.
This demonstrates the still dependence of Google What seeker within your business strategy. So it is convenient to say that there is a symbiotic relationship between both organizations.
Growth of e-commerce
Steady sales growth through e-commerce is expected over the next four years; For this 2022 it is estimated that sales will exceed 5.7 billion dollars, and I managed to reach 8.1 billion by 2026, according to data from the e-commerce company Shopify.
Governments have the important task of creating the necessary conditions for electronic commerce to develop within their borders, and also take advantage of the global opportunity that digital tools represent.
The data above puts into perspective the importance of both platforms within electronic commerce, and the need for entrepreneurs and small and medium-sized companies to take advantage of new digital tools to create sales and growth opportunities for their businesses.
In this edition of Technology Tuesday I explain to you what audience Mark Zuckerberg’s plans and his new virtual reality glasses are aimed at. I also talk about the new OnePlus watch, which is far away and at the same time close to our hands. While Amazon wants to compete in the smart TV segment.
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The future of work. Zuckerberg continues with his commitment to the development of the metaverse, this time presenting his new and expensive virtual reality glasses. Among the innovations they bring is their ergonomic design, a processor up to 50% faster and the inclusion of cameras that allow us to mix the world around us with the virtual universe. The Meta Quest Pro model is designed for productivity; in which users will be able to work in a mixed reality, and with multiple windows in front of their eyes. In addition, they showed the capabilities of the team to model in 4D and create concepts. This is undoubtedly the most ambitious VR goggle that the company has created, but also the one with the greatest challenge. Meta has to hook developers and other brands to create tools that take advantage of this technology. Meanwhile, the future in offices plans to be more with virtual reality glasses than with traditional computers. Price: $1,499.
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Buy it or not? OnePlus became known in the technology market for being a company that offered high-performance and affordable equipment; Over time the company grew and part of that mystique was diluted. Recently the Chinese brand entered to compete in the segment of smart watches, and its new smart bracelet is its “Nord Watch” model. The equipment comes with a 1.7-inch screen in a square format, and with a 60Hz update time. The industry trend is focused on monitoring physical activities, and the company has included 105 different types of sports that can be tracked; this includes the IP68 certification with resistance to water and dust. The included sensors can measure heart rate, blood oxygen, stress levels and sleep quality. The great point in favor is its autonomy, OnePlus promises up to 10 days on a single charge, and 30 days of Standby; this is much more than what Apple and Samsung offer in their equipment. Until now, the company has announced that this equipment will only be available in India.
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Amazon. The company founded by Jeff Bezos became the leader in electronic commerce, but also a giant in the development of technological equipment. The most recent bet of the company is in the television segment. Its new “Fire TV Omni” models come with QLED technology, allowing for better and brighter pictures. In addition, it comes with Dolby Vision sound and adaptive HDR. Available sizes are 65 and 75 inches. Price: 799.99
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How Amazon displaced Google as the main product search engine?