From ‘shopping’ to the metaverse: Zuckerberg announces first physical store in California

Facebook’s owner, Meta Platforms, is opening its first retail store in Californiahoping to introduce people to the worlds of virtual reality with a try-before-you-buy approach.

Meta Store will open May 9 in Burlingame, California, and will showcase the company’s hardware products. Visitors are encouraged to “interact with everything,” including the Portal video call center, Quest 2 virtual reality glasses and Ray-Ban Stories smart glasses.

Tech firms have regularly established, and then closed, brick-and-mortar stores. In 2020, Microsoft said it would close its stores permanently but continue to invest in online sales. In March, Amazon said it would close its physical bookstores, the “Amazon 4-Star” locations and pop-up mall kiosks as the world’s largest online retailer scales back its physical push into the grocery sector.

The best way to understand virtual reality is to experience itCEO Mark Zuckerberg said as part of the announcement. Meta previously tested this through pop-up stores in various places. The company declined to share plans for future stores..

Over the past year, the social media company has increasingly focused on the metaverse, a future version of the Internet made up of immersive worlds accessible through headsets, which Zuckerberg believes that it is the next great computing revolution after mobile phones. The company changed its name from Facebook to Meta in October to underscore its dedication to its investment.

Meta has explored the possibility of partnering with Essilor Luxottica, the world’s largest eyewear company, to sell its helmet. The two firms teamed up to produce Ray-Ban Stories smart glasses.which were sold at some of the Franco-Italian company’s 8,000 retail outlets around the world.

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From ‘shopping’ to the metaverse: Zuckerberg announces first physical store in California