The richest man in the world has started again. The owner of Tesla and Space X, Elon Musk, has released a perfume with the name of ‘Hair Burnt’ (burnt hair, in Spanish) of which he has sold 20,000 units in a few hours.
The fragrance comes in a striking scarlet red bottle and costs 100 dollars (103 euros) for which the businessman has already entered 2 million dollars thanks to the first online reservations.
The perfume can be purchased through the web The Boring Companywhere Musk promotes his engineering projects, especially the tunnels he intends to build to turn them into highways and high-speed train tracks.
The commercial description of the fragrance says that it is “the essence of disgusting desire” and the first buyers will receive it at their homes during the first quarter of 2023. So, at the moment, nobody knows what the cologne smells like.
As usual in his comments on Twitter, Musk has taken the launch of his new product with irony. “With a name like mine, getting into the fragrance business was inevitable. Why did I fight against it for so long!?” he wrote on his social media profile, where he now describes himself as “perfume seller“.
The jokes did not stop there. The entrepreneur asked his nearly 109 million followers to buy his perfume so he can buy Twitter. Last week Musk gave in to acquire the social network for the initially agreed price of 44,000 million dollars to avoid the lawsuit to which the company took him for refusing to fulfill the purchase commitment for that amount.
It is not the first time that Musk has launched to promote products far from his main businesses of electric cars and rockets. In 2020, he launched the tequila of Tesla’s own brand (TSLA.O) and a couple of Shorts to celebrate his victory in front of investors who bet against the automaker.
Through the company that sells the perfume, The Boring Companyvalued at $5.7 billion, also launched a flamethrower for $500 in early 2018, raising $10 million. as well as 50,000 caps with the company name.
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Elon Musk launches his perfume called ‘Burnt Hair’