Elon Musk has even considered charging all users to access Twitter

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Twitter entered last year 5,000 million dollars thanks to advertising, but closed the year with losses due to its high operating costs

Elon Musk, CEO of Tesla.Patrick PleulAP

Elon Musk needs to do Twitter a profitable company in record time and it is not going to be an easy task. Twitter entered last year 5 billion dollars thanks to advertising, but closed the year with a loss due to its high operating costs.

Last week’s layoffs, which affect half of the workforcethey can alleviate part of those costs but many advertisers have already advanced that they will pause their campaigns until they know what Musk’s policy will be regarding the moderation of comments, so it is likely that there will be a significant drop in income.

To make up for it, Musk’s plan is for users to pay to use Twitter. This week the platform will start offering users of Twitter Blue – a subscription service that for $8 a month provides advanced tools – the option to show the symbol of verified account next to namean icon that until now was only available for accounts with a certain public relevance such as politicians and celebrities.

But among the ideas that Musk is considering along with a small group of advisers and allies is that of completely shutting down Twitter and charge all users for access. The price that this “basic” service would have has not transpired, but Musk is considering that all users have at least a limited amount of free time per month, as the newsletter progresses Platformerwho has spoken with some of the workers.

It is difficult to know if the plan could succeed. The number of Twitter users continues growing and has already exceeded 250 million active users, but at the moment very few pay to use the Twitter Blue subscription service, which started last year in four regions (USA, Canada, Australia and New Zealand) at a lower price than the one Musk has now put – and without verification of bills-. Barely 100,000 people have registered, which amounts to approximately 0.05% of active users.

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Elon Musk has even considered charging all users to access Twitter