Elon Musk corrects one of his executives in hours and modifies the brand for official Twitter accounts

Twitter had begun this Wednesday to combine the blue subscriber verification mark, which will be paid and will cost eight euros per month, with another badge, gray, for “government accounts, companies, business partners, major media outlets, publishers and some public figures,” as Esther Crawford had announced in a thread on this social network. “We are introducing the ‘Official’ label to select accounts,” he announced. the twitter product executive. However, in less than 24 hours, the new owner of the company, Elon Musk, has rectified his directive with a tweet and decided to substantially modify the initiative to exclude the media and personalities from this new cataloging.

According to Crawford’s thread, the gray tag cannot be purchased or automatically earned by having a previously verified account. It will be the social network company, acquired by Elon Musk, that will decide on its inclusion.

Finally, it has been the owner of the network who has decided to substantially modify the initiative to leave media networks and public personalities out of the “official” accounts. With a brief “I just killed it”, Musk has communicated his decision in a response to the user Marques Brownlee.

Keep in mind that Twitter will do a lot of dumb stuff in the next few months. We will leave what works and change what does not”, added the new owner of the platform.

Until now, the blue check mark next to the username meant that Twitter had confirmed that the account belongs to the person or company that owned it.

The new head of Twitter, Elon Musk, announced the new subscription service earlier this month as part of its effort to monetize the social network and make it less reliant on ads. Twitter is currently a free service for most users.

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