Manzana is determined to invest heavily in technologies such as virtual reality and augmented reality. Before the end of 2023, it is expected that the company will finally begin to market its first mixed reality glasses, with which it will begin to compete in the field of hardware with companies such as Goal.
In accordance with ‘The Information‘, who has consulted people familiar with Apple’s plans, the apple firm is also working on the development of a viewer of this class that would be much more affordable for the average user, something that will surely help the next great line of Apple toys -the one that, over the years, could replace the iPhone- have a greater acceptance when the launch arrives.
It should be remembered that, according to analysts and leakers, everything indicates that Apple’s first viewer, which will have virtual reality and augmented reality features, will be overpriced, leaving it out of reach for a large part of the population. Specifically, the cost of the ‘gadget’ is expected to be between 2,000 and 3,000 dollars. In Spain, without a doubt, the price will be somewhat higher, taking into account the traditional cost difference between Apple devices marketed in the United States and outside the borders of the North American country.
This alternative model, which will be built with less expensive components, would have a price similar to what the company’s mobiles currently have, so it is expected that it will move between 800 dollars and 1,600; Or, at least, that is what the American company is currently planning. As we said, it is to be expected that the resolution of the viewfinder, the autonomy or the chip that this version incorporates will be more modest than those of the most ambitious glasses.
In accordance with ‘Bloomberg‘, Apple’s first viewer could be presented during the opening conference of the next event for software developers of the Apple firm, WWDC, which is traditionally held in June. This medium also recently pointed out that the economic version of the glasses could begin to be marketed between 2024 and 2025.
A model to compete with Meta
In principle, Apple’s plans were to market its first glasses in 2023. In a couple of years, in 2025, it would be the turn of a much more discreet viewer, almost similar to normal glasses, which would exclusively incorporate augmented reality functionalities. By the end of the decade, the brand would launch its first contact lenses of this type.
If Apple’s plans come to fruition and the brand ends up putting a more affordable viewer in stores by 2024, the company will have better cards to compete with Meta, the technology company that is currently betting the strongest to democratize this type of technology. which is expected to be key to the construction of that metaverse in which Zuckerberg has blind faith. It is also expected that in the coming years companies such as Google or Microsoft will begin to compete with new and ambitious devices.
Although from Apple they point out that the word metaverse does not convinceIn practice, everything indicates that the firm directed by Tim Cook It pursues a goal similar to Meta’s: the democratization of solutions and viewers that allow the user to interact in a more immersive way with the Internet. Despite the fact that, for the moment, the company owned by Mark Zuckerberg has only lost money in its bid to build the new virtual world, the big technology companies continue to be clear that the future, at least at a technological level and in terms of business , go through there.
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Apple works on cheaper mixed reality glasses that could arrive in 2024