20 valuable phrases of Jeff Bezos | Ben Spain

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Jeff Bezos launched the world’s most successful e-commerce platform with amazon.com (NASDAQ:AMZN).

He aimed for the stars and took some rich tourists for a ride with the aerospace company Blue Orbit. Bought the Washington Postone of the most influential newspapers in the world, and was the richest person in the world until a South African car salesman made a few more dollars, snatching that golden crown from him.


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Clearly, Bezos seems to know what he’s doing. And perhaps those of us who hope to follow in his footsteps can gain some much-needed insight from his wise words on some key issues.

About understanding customers

• “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

• “If you build a great experience, customers tell each other about it. Word of mouth is very powerful.”

• “I don’t think you can invent on behalf of clients unless you are willing to think long term, because many inventions don’t work. If you’re going to invent, it means you’re going to experiment, and if you’re going to experiment, you’re going to fail, and if you’re going to fail, you have to think long term.”

• “If there’s one reason we’ve done better than our peers in the Internet space over the last six years, it’s because we’ve been laser-focused on customer experience, and I think that really matters in any business. business. It certainly matters online, where word of mouth is very, very powerful.”

• “If your customer base is aging with you, you will eventually become stale or irrelevant. You have to constantly be figuring out who your new customers are and what you’re doing to stay forever young.”

On the dangers of playing it safe

• “It’s not an experiment if you know it will work.”

• “If you decide that you are going to do only the things that you know will work, you are going to leave a lot of opportunities on the table.”

• “If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll hit your head against the wall and you won’t see a different solution to the problem you’re trying to solve.”

• “If you can’t tolerate criticism, don’t do anything new or interesting.”

• “The dangerous thing is not to evolve”.

About what bothers you

• “I don’t know about you, but most of my exchanges with tellers are not that significant.”

• “The beautiful speech does not need protection, it is the ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don’t have to invite them to your parties, but you have to let them say it.”

• “Mediocre theoretical physicists do not progress. They spend all their time understanding other people’s progress.”

• “I definitely think people should pay for copyrighted works. And the laws are enough: They already require you to pay for copyrighted work. There is no room for confusion. The problem is… it’s a hell of a lot easier to steal MP3s than it is to buy them.”

• “You’re not going to improve Hemingway by adding animations.”

On how he achieved his goals

• “Luck plays a huge role in every endeavor, and I can assure you that we have had a plentiful supply.”

• “I knew if I failed I wouldn’t regret it, but I knew the only thing I could regret is not trying.”

• “All my best decisions in business and in life have been made with heart, intuition, guts… not analysis.”

• “Life is too short to hang out with people who have no resources.”

• “In the end, we are our choices. Build a great story.”

Photo: George W. Bush Center/Flickr Creative Commons.

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20 valuable phrases of Jeff Bezos | Ben Spain