Why Miley Cyrus’ ‘Endless Summer Vacation’ Was So Anticipated

Miley Cyrus in the music video for her single

His tube Flowers, cut for summer, made the planet dance all winter long. A few months after this promising piece, Miley Cyrus is making her comeback this Friday with the release of an eighth studio album that crystallizes all expectations, Endless Summer Vacation.

Discovery as a child in the Disney Channel phenomenon series Hannah Montana, the 30-year-old singer has been one of the main faces of American pop for ten years. And it’s not this eighth album that should call its place into question, judging by the excitement of social networks for weeks. An impatience probably due to the three years that separate this album from the previous one… but not only.

Well thought out promo

Since January 1, Miley Cyrus is often talked about, and always in good. To celebrate the transition to the year 2023, she gave a live concert on NBC alongside Dolly Parton, legend of the country, of which she is the goddaughter.

This simple evening received worldwide exposure thanks to social networks. In particular with two sequences: a grandiose duet between the two singers, then a surprise intervention by Paris Hilton came to perform her hit Stars Are Blind.

Five days later, Miley Cyrus announced the release date of her new album. Before breaking her records thanks to what has become the biggest hit of her career as a singer, 16 years after her first album…

The song of a career?

Flowers is, unquestionably, the surprise success of this beginning of the year. Unveiled on January 13, the track immediately drew praise from the press and ranked number one in nearly 40 countries including the United States, where it remained at number one for six years. weeks. Either the singer’s greatest success: her only number 1 so far was Wrecking-Ballreleased in 2014: it took a month to reach the number one spot on the charts, and spent half that time there.

Since we are comparing these two titles, another figure is eloquent. Released two months ago Flowers has been listened to nearly 650 million times on Spotify and will soon catch up with the number of listens recorded by Wrecking-Ballavailable on the platform for… ten years.

To top it all, Flowers allowed him to enter the record books by winning the title of the most listened to song in a week on Spotify, held until then by Easy On Me from Adele.

The little game of revenge

Such success cannot be explained solely by its ultra-efficient disco chorus or its cheerful clip. In this ode to self-love regained after a romantic disappointment, the singer has disseminated enough clues for fans to understand that she is settling accounts with her ex-husband, Liam Hemsworthwho shared his life for ten years until their breakup in 2019.

She thus lent herself to the game of the “revenge song”, a song subtly addressed to an ex. A technique proven by Justin Timberlake (Cry Me a River), Taylor Swift (All Too Well) or even Beyoncé (sorry); by combining artistic production and people speculation, we multiply the chances of success.

Flowers also marked the return of Miley Cyrus to pure pop, which earned her her first fans, after the country-pop turns of her album Young Now (2017) and pop-rock by Plastic Hearts (2020). In fact, she revives on Endless Summer Vacation with producer Mike Will Made-It, craftsman of the album bangerzwhich in 2014 allowed her to emancipate herself from her Disney starlet image to enter the big leagues.

When most artists unveil several titles ahead of an album release, the success of Flowers was such that it allowed the singer to rest on this one. Until this Friday, Endless Summer Vacation remained a total mystery. What, again, arouse the impatience of the fans.

Character shaped

The coming weeks will reveal whether the strategy has paid off. The stakes are high: for RollingStone, “this album, this moment, are what Miley Cyrus has spent a whole career building”. The first results are glowing; variety sees in it “one of his most enjoyable albums”, NME salutes a “remarkably intriguing” record, the Guardian revels in a “glorious pop”…

Whether Endless Summer Vacation already resembles the success of a career, it is perhaps also because it allows, finally, to identify an artist who is difficult to classify. Since leaving Disney ten years ago, Miley Cyrus has donned all the costumes: ultra-sexualized provocateur, experimental underground singer, country-girl, rocker… For the first time, no doubt, she puts on that of a diva pop, and it may be the one that suits him best.

Original article published on BFMTV.com

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Why Miley Cyrus’ ‘Endless Summer Vacation’ Was So Anticipated