What is generative cosmetics? Hailey Bieber, Gwyneth Paltrow and Naomi Watts are already fans

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    What if there was a generation of cosmetics that helped work the natural mechanisms of the skin? There is and it is called cosmic generative power. This concept has nothing to do with regenerative treatments or genetics, but rather tries to give a jog to our skin so that work more efficiently.

    Generative cosmetics tries to create product lines that are instantly recognized by the skin, so that it can amplify your own mechanisms of regeneration, balance and repair. The results are long-lasting and generative – hence the nomenclature of this concept of skincare-, which means that the skin progressively improves with each use of the treatment.

    Gwyneth Paltrow

    Randy HolmesGetty Images

    This novel proposal beauty has been implemented by the firm Vintners’Daughter and such are the results of its products that with only two references in the market, its skin care proposal already has won numerous awards -among them the award to ‘Best Face Oil’ by Harper’s Bazaar– and has ambassadors of the stature of Gyneth Paltrow, Naomi Watts and Hailey Bieber. In fact, the latter does not hesitate to grant it a privileged place in her toiletry bag: “I love facial and body oils, but I am worried that they clog pores. So far, this is my favorite because it is very light“, reveals.

    The oil Hailey talks about is Active Botanical Serum an elixir formulated with 22 of the botanical ingredients richest in nutrients in the world. This is a luxurious pampering for the face with action nourishing and restorative. But what makes this product more special – and what has made it famous – is the Phyto Radiance infusion, patented exclusively by the brand. Botanical ingredients are added to this, whose function is to amplify the performance of the exclusive formula.

    Among the powerful ingredients in this concentrate, there are restorative phytoceramides and phytonutrients, balancing minerals, illuminating vitamins, antioxidants that fight free radicals, moisturizing fatty acids and omegas 3, 6, 7 and 9 with nourishing action, the objective of which is revitalize, calm and promote the luminosity of the skin.

    ‘Active Botanical Serum’

    Vintner’s Daughter

    200,00 €

    Thanks to its formulation, this product is effective to counteract the effects of stress on the skin due to environmental factors and its irritation. For this, it is served with alfalfa, calendula, grape seed and dandelion. To illuminate the skin, nettle, lavender, carrot seed and lemon are added to the formula, which also promote cell renewal. As if this were not enough, in addition, stimulates the skin’s natural defenses with protectors such as rose, incense, tamanu and turmeric.

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What is generative cosmetics? Hailey Bieber, Gwyneth Paltrow and Naomi Watts are already fans