The French actor transformed into a muse for the Italian house, a Gucci store dedicated to travel culture, the meeting between the technical brand Kway and the queen of anti-fashion Rei Kawakubo, a collective around sustainable leather… it’s cool of the week.
A new Pradaddie
Every week its Zaddie. After the septuagenarian directors stars of the Saint Laurent campaign unveiled at the beginning of January, the Prada house offers a new muse. Posing in a slim black suit, leaning on the edge of an empty bathtub, Vincent Cassel is the new Pradaddy. The actor succeeds Jeff Goldblum and Kyle MacLachlanmuses of fall 2022.
Already, in 2012, the house featured a band of actors over 50, with the common denominator of a career in auteur films, such as Willem Dafoe and Gary Oldman. This time, it is the actor of Mathieu Kassovitz, Gaspar Noé or Maïwenn, aged just 56, who fits into the decor of the house renowned for nourishing the image of “intello” fashion. .
A Gucci boutique dedicated to the world of travel
Through a two-storey space combining the luxury of the Belle Époque with a vintage aesthetic inspired by high-end trains from the beginning of the 20th century, Gucci deploys its world of travel. Gucci Valigeria thus offers hats and trunks branded with the monogram of the Florentine house, as well as pieces with a futuristic design such as aluminum wheeled suitcases, designed in collaboration with the Italian luxury luggage designer FPM Milano. At the time of revenge travela trend that encourages people to make up for two years of travel interrupted by the pandemic, Gucci has become the ally of the premium globetrotter.
229 rue Saint-Honoré, Paris 1st.
Play windbreakers designed by Comme des Garçons x K-Way
Available in primary colors, this second meeting between the technical clothing specialist and Rei Kawakubo’s brand offers a reinterpretation of two iconic raincoat models. Made of durable nylon and ripstop, the range is also open to children, in strong colors. An intergenerational locker room.
At.Kollektive’s innovative leather pieces
Danish group Ecco Leather, a global tannery that develops more than a thousand types of leather a year, brings together high-end designers for the second time in a collection that will be unveiled this January 17, during Fashion Week Parisian masculine. Natacha Ramsay-Levi, Bianca Saunders, Isaac Reina and Kostas Murkudis will present their sustainable leather collection and their way of linking creativity, know-how and eco-responsibility.
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Vincent Cassel dresses in Prada, Gucci and the art of travel… where’s the cool this week? – Les Inrocks