Sancerre is the favorite village of the French in 2021! The medieval village of Cher represented the Center-Val de Loire region in this competition presented by Stéphane Bern and broadcast on France 3 this Wednesday evening. This is the first time that a municipality in the Center-Val de Loire region has been chosen by the program since its creation in 2012.
In the commune of Cher, which has 1,371 inhabitants, the town hall had planned a video broadcast of the program on the central square of the village. The inhabitants were therefore able to share their joy at seeing Sancerre succeed Hunspach in Alsace, which won in 2020.
A showcase of choice for the Sancerrois
The images broadcast during the program this Wednesday evening should in any case make many viewers want to discover the wine-growing city and its alleys. Images of built heritage with the belfry, or the Jacques Cœur house, the oldest in the town, and the Fiefs tower, unique vestige of the medieval castle, were filmed to extol the merits of this beautiful village.
The show also highlighted the Sancerre vineyards with magnificent aerial views of the rocky outcrop of Sancerre and the vineyards on the banks of the Loire, without forgetting a showcase for the wine production of Sancerre or even lichou, a biscuit made from almonds, eggs, sugar and flour.
Expected tourist benefits
The title of “Favorite village of the French” should attract tourists to the city of Cher. The village of Hunspach in Alsace, had seen its attendance increase from 6,000 to 40,000 visitors the summer following its title. At the Sancerre tourist office, it was already noted a few weeks ago that the voting campaign launched by the show had sparked the arrival of tourists.
Sancerre was in the running among 14 candidates this year:
You can find them on the card created by The favorites of the French.