Úrsula Corberó, Anya Taylor-Joy, Phoebe Dynevor… These Netflix actresses who are worth gold for brands

Netflix actresses are courted by luxury brands. photo credit: Instagram screenshot @camillerazat

With 210 million subscribers across 190 countries, Netflix has become a major player in entertainment. In 2021 alone, viewing records have been broken several times. The platform’s hit series have become part of popular culture, and their actresses are propelled to stardom. They are courted by luxury brands, for whom young customers are a key target.

Squid Games: HoYeon Jung ambassador of Louis Vuitton

The South Korean series

Squid Games

is the biggest hit in Netflix history. Launched in September 2021, it was viewed by 132 million accounts in the first month. According to internal figures released by Bloomberg, 87 million subscribers have watched the season in full. In total, audiences spent 1.4 billion hours watching the series, whose “impact value” is said to reach $900 million.

HoYeon Jung, aka number 67, went from 400,000 to 16 million Instagram followers in a matter of weeks. The young woman, who started her career in modeling, now has 23.6 million. In October 2021, she signed a partnership with Louis Vuitton to become fashion, jewelry and watch ambassador for the famous French luxury house.

The Bridgerton Chronicle: Charlotte Tilbury’s muse Phoebe Dynevor

Before the surge

Squid Games

the record for the biggest start on Netflix was held by

The Bridgerton Chronicle

, uploaded on December 25, 2020, and which was viewed by 82 million accounts in the first month, for a total of 625 million hours. The series revealed Phoebe Dynevor, who plays the Bridgertons’ eldest daughter, Daphne. Propelled into the spotlight, the young actress seduced the English make-up brand Charlotte Tilbury, who chose her as ambassador for its Christmas collection. A first for its founder, who had never associated with a celebrity before.

The Queen’s Game: Anya Taylor-Joy courted by Dior

The miniseries

The Ladies Game

was unveiled in October 2020. It follows the journey of a chess prodigy, Beth Harmon. As soon as it went online, the program aroused real enthusiasm, totaling more than 62 million views and boosting sales of this game.

The Queen’s Gambit

owes a lot to the interpretation of Anya Taylor-Joy. Her performance earned her Golden Globes, Screen Actors Guild Awards, Critics Choice Awards, and an Emmy nomination. In addition to her performance, the young woman has become a fashion icon. Her vintage looks, copied by fans of the series, have inspired fashion houses.

The American-British actress is now one of Hollywood’s rising stars. It is therefore not surprising that the house of Dior chose her as its new international ambassador. Anya Taylor-Joy will wear the fashion creations of Maria Grazia Chiuri, artistic director of women’s collections. She will also lend her features to Peter Philips’ make-up line. Since 2020, she has also been the face of the Dutch fashion house Viktor & Rolf, whose perfume she embodies.



La Casa de papel: Úrsula Corberó poses for Shiseido, Bulgari and Loewe

In 2017, viewers discovered Úrsula Corberó in the role of the explosive Tokyo. First broadcast in Spain, the series was picked up by Netflix and became one of its biggest hits: 65 million views in one month. If the actress with 24.7 million Instagram subscribers has been known since adolescence in her native country, the Netflix adventure gives her international stature. In June 2020, the French couturier Jacquemus made her one of the figures of his spring-summer collection. In 2021, she signed with the Japanese cosmetics brand Shiseido, the jeweler Bulgari and the fashion brand Loewe.

Emily in Paris: Camille Razat is worth it

Phenomenon of the start of the 2020 school year (58 million views in one month), the series

Emily in Paris

highlights the French art of living. Camille Razat embodies a trendy Parisian who runs a gallery. Spotted by Roger Vivier, she was chosen to embody the brand’s new jewelry collection, which honors the poet Charles Baudelaire. “She is a young actress, with a budding and very promising talent, explains Gherardo Felloni, artistic director of the house. Its beauty is mysterious, and at the same time full of freshness and life.” At the same time, Camille Razat joined L’Oréal Paris as an international ambassador. She notably posed for the Elsève Dream Long shampoo, and the Infaillible 24h Rouge lipstick.

Read also:

La Casa de Papel, Squid Game, Lupin: the reasons for Netflix’s success

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Úrsula Corberó, Anya Taylor-Joy, Phoebe Dynevor… These Netflix actresses who are worth gold for brands