For those of us who grew up in the 90s, Clueless It was the tape that marked the style and fashion of that decade. The unforgettable character of Cher horowitz, interpreted by Alicia silverstone, became an icon of adolescent pop culture of the time that left behind numerous teachings, some of which are still valid today, and that have their roots in sustainability.
Owner of an enviable (and bulky) wardrobe that included the greatest designers of the moment (and always) such as Alaïa and Calvin Klein, the good taste of Cher transcended the screen, making us all want to dress like her and her friends. While today we would question his excessive purchases and the waste of Polaroids he made on his own fittings –It is worth clarifying that mobile phones with cameras did not yet exist– it is interesting to review the journey that the character played by Alicia silverstone throughout the film and the message behind it. Well, although it may not seem like it, sustainability and the preservation of the environment they are seen in this adolescent cult movie.
Cher Horowitz set the style for a decade.
The image of the rich, disinterested and consumerist adolescent is changing as the story progresses, and Cher horowitz is (slowly) becoming aware of the environment and its way of consumption. She is obviously influenced by her ex-stepbrother (starring a young Paul rudd), but after all, Cher it is put into action as an agent of change. Although many things have changed in the last 25 years since the premiere of Clueless, there are a series of lessons on sustainability Y environmentalism that the protagonist of the film was already overtaking us.
Closet cleaning opens up a range of possibilities
The desire to help and do good to the world led to Cher to make a thorough cleaning of your closet, separating those garments that he no longer used. She then decided to donate them for others to give her a second Life. The key to this is to separate those clothes that you no longer use, then you can organize a clothing exchange party with friends so that someone else can have them, sell them in vintage or re-sale stores or donate them to those who need it most. The important thing is – above all – avoid throwing them awayThey will end up in landfills within the earth.
Cher Horowitz’s Teachings on Sustainability
© Entertainment Pictures / Alamy Stock Photo
Make your own styling at home
In this sense, Cher I had it super easy. The computer program he had organized his outfits for each day without even having to think about what to wear. Although, we are getting closer and closer to having Cher Horowitz’s virtual wardrobe from Clueless in real life thanks to the application Whering, you can do it yourself. Organizing the clothes you already have and putting together new styling proposals is the best alternative so that, when you need something, your purchases are more conscious.
Take care of and treat your clothes to make them eternal.
Something we cannot discuss about the wardrobe and clothing Cher is that they were all impeccable. Garment care is a fundamental part of the sustainable fashion, so that they can last over time, through uses and seasons. Choose quality garments over those of fast-fashion, wash them as needed under the right conditions to save the use of water or repair your clothes, can be actions that make a difference.
Make a commitment to the planet
In the 90’s, there was already a generation of young people who fought against global warming and the preservation of the environment. As well as Cher decided to get involved due to the crisis of the flooded who had lost their homes, to assume a commitment to an environmental cause or to the sustainable fashion it is a great step to follow. Today the initiatives and individual actions that you can take to take care of the environment, such as compost or to carry out a vegetable garden, they are within reach. Fortunately, the fashion industry is in the process of adding value to the work of this industry, improving textile traceability and labor transparency.