Rosalía, Bad Bunny, Lady Gaga, Lizzo and Beyoncé have in common, in addition to music, that they have worn jewelry by Georgina Treviño. An artist from Tijuana (Mexico) based in San Diego (USA) who expresses herself through jewelry in an artisan way: “Made with the hands of Georgina”, says the slogan of her website.
Now the Mexican has crossed the pond and has brought her artistic work to Barcelona with Bimba & Lola. The Spanish firm based in Vigo has relied on Treviño to decorate the new store (Paseo de Gràcia, 51) with its identification charms recycled in giant size.
The artist studied painting but switched to jewelry after a trip to Barcelona where she bought a ring made of wire
“It all started in Mexico –explains Treviño–, where Bimba & Lola invited different Mexican artists to reinvent the firm’s logo with pieces of art or jewelry. It occurred to me to apply to a bag charms vintage that I usually buy in flea markets”. Georgina’s proposal was the winner and the firm invited her to create an art installation for a new store in Mexico. And in Barcelona she has been able to develop a more ambitious project that begins with the bag that the artist customized for the firm. Located at the entrance of the store, it promises to be one of those Instagram objects of desire and inside there are more of his works.
“I am especially excited to have started in Barcelona, because this city changed my life,” says Treviño, 33. She traveled to the Catalan capital with friends when she was 17 years old and at a market she bought a ring made of wire. “I found it very original and when I returned to Mexico I went to the hardware store to acquire material and create pieces of jewelry. I had found my essence and I left the painting career, which I was studying”.
Georgina Treviño’s brand is still small and only sells her Chicano-style jewelry online. spanglish that he makes by hand with recycled material have many followers, and he hopes that one day Michelle Obama will be too.
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The jewelry of Rosalía, Lady Gaga and Bad Bunny