Severance creator Ben Stiller calls it ‘really weird’ that Apple doesn’t share TV+ viewing data

Apple doesn’t like to divulge numbers. It’s still unclear how many iPhones he sells, how many Apple Music subscribers he currently has, or how many people watch his original shows. This time, the company went a step further by BreakupThe Ben Stiller creator called it “really weird” that he doesn’t know how many people have watched his TV+ show since Apple doesn’t tell him.

Breakup may already have a schedule for filming season 2, which should at least mean there’s interest in the show, but in an interview with decision makerseries creator Ben Stiller said he didn’t know how many people actually watched it.

Yeah, but because they don’t say it, it’s really weird. They kind of give you an idea. But it’s not like ratings or box office numbers or anything like that. It’s like graphs and charts that are relative… The funny thing was going [San Diego] Comic-Con and having a full house for a panel and seeing all these people there. It was the first time I was like, “Oh, wow, this is really like… There are people who are really watching this, like human beings to connect with. »

Breakup is a workplace thriller featuring Lumen Industries, a company that seeks to take work-life balance to a new level because you have two different selves; one who is separated and only wakes up at work and the other who knows nothing about work.

While we still don’t know when Breakup season 2 will be launched, Ben Stiller talks about what people can expect from it.

I think it’s going to be a balance, honestly. Part of the fun of the show is the things you don’t quite understand, and you wonder what it is, what does it indicate, and what the hell is that? And for me, it’s great to do, as long as the logic is behind it. So [we] finding a way to tell the audience that in a way that doesn’t give away too much too soon, and that’s satisfying. This is the balancing act of it. There’s definitely some really fun and weird stuff in season 2. But still, it’s through the prism of the basic story of these characters, these real people in this situation, because I think it’s what people cling to.

What do you think of this approach that Apple gives even to the creators of its original shows? How do you like Breakup? Share your thoughts on our social networks.

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Severance creator Ben Stiller calls it ‘really weird’ that Apple doesn’t share TV+ viewing data