(CRHoy.com). Bruce Willis, actor in successful films such as “Die Hard”, “Glass” or “RED”, sold his image rights to the Russian company Deepcake. According to the website Yahoo! Vida y Estilo, he opted for this option after presenting health problems (he suffers from aphasia) that prevented him from continuing his artistic career.
In this way, the European firm will have the possibility of recreating Willis through a kind of ‘digital twin‘ extremely realistically developed. Thus, it will be common to see the actor in movies, series or advertisements even after his retirement.
According to the website, Marca.com, Willis explained that “for me, it is a great opportunity to go back in time. With the advent of modern technology, even when I was in another continent, I was able to communicate, work and participate in filming. It is a very new and interesting experience, and I thank our entire team.”
How will Deepcake recreate Willis?
The technology used by the Deepcake company to imitate the German actor is that of ‘Deepfakes’. The cybersecurity expert website, Lisa Institute, explains that these programs “are video, image or voice files manipulated by artificial intelligence software so that they appear original, authentic and real.”
Likewise, the Spanish newspaper El País indicates that thanks to this technology, “it is possible to create a ‘visual and sound twin’ of someone (…). Although the ability to recreate someone almost perfectly raises some ethical questions, the technology has already been used several times.
A guideline in Hollywood with his decision
Today there are many well-known actors with a digital copy. Personalities like Arnold Schwarzenegger, Jim Carrey or Michelle Pfeiffer already have their virtual versions.
Nonetheless, Willis became the first living actor to sell out his image rights entirely, a tempting and feasible businessas artists appear in feature films or short films without even stepping foot onto a recording set.
Therefore, it would not be surprising if other Hollywood stars followed in the footsteps of the protagonist of “El Protegido”.
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Russian company may digitally clone Bruce Willis | crhoy.com