Kathy Bates is an endearingly sinister “granny” in this campaign.

Kathy Bates plays a rather sinister “granny” who definitely hides many secrets in what constitutes Merge Mansion’s first television campaign.

The iconic actress Kathy Bates plays a rather sinister “granny” that she definitely hides many secrets in what constitutes the first television campaign of the mobile game Merge Mansion from the Finnish gaming company Metacore.

In the four spots that are part of the campaign, signed by the Wieden + Kennedy Portland agency, the producer O Positive and the director Jim Jenkins, Kathy Bates plays “Grandma Ursula,” the elderly protagonist of Merge Mansion.

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The character played by the American actress is constantly avoiding her granddaughter Maddie (which he even tries to make a fool of with a knitted mannequin made in his image and likeness).

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It is more than evident that Grandma Ursula hides a whole plethora of secrets in her mansion, which houses, in fact, a disturbing collection of knives.

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Merge Mansion It was released on a global scale earlier this year and has since garnered nearly more than 20 million downloads. In the game, players step into the shoes of Maddie, Ursula’s granddaughter, and have to carry out a series of tasks to discover the family secrets hidden behind the family mansion.

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Ursula and I fit each other like a pair of old garden gloves.. What a crazy grandmother! ”Says Kathy Bates. “I have loved sneaking into the huge family mansion of Merge Mansion. It has been a lot of fun working with the brilliant Jim Jenkins and Grace Rex, who plays my granddaughter and is a very talented young actress. I thank Merge Mansion for inviting me to take part in their campaign, “he adds.

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Kathy Bates is an endearingly sinister “granny” in this campaign.