Julia Roberts, Charlize Theron, Robert Pattinson: how much do the muses of luxury earn?

Luxury brands spend astronomical sums to promote their beauty products. With millions, they appeal to muses who lend their image to a perfume or a range of cosmetics. What is the amount of these contracts? Who are the celebrities who hit the jackpot?

“Celebrity marketing”, a profitable strategy

Luxury brands are ready to pay fortunes to promote their products. Photo credit: Adobe Stock

The beauty market relies on “celebrity marketing” to promote its products. Brands court actors, models and other stars of international notoriety, who pay a high price for the use of their image and their name. The fees paid by the big names in luxury are exploding. Some brands adapt to fashions and trends by calling on the rising star of cinema or a Netflix series, while others prefer to retain the services of a long-term muse. It is necessary to count on average

1 to 2 million euros

per year for a contract with a celebrity.

Beauty muses: contracts that can pay off big

Luxury brands are ready to pay fortunes to promote their products. Photo credit: Adobe Stock

If luxury brands have never been reluctant to put their hand in the wallet, it is from the 2000s that we observe a spectacular increase in fees offered to stars of the big screen. In 2003, Chanel spent

$12 million

to see Australian actress Nicole Kidman boast about her most famous fragrance, the

#5

. The excess does not stop there, since the 2-minute advertisement produced by director Baz Luhrmann would have cost the modest sum of

$33 million

the largest budget ever spent on an advertising film at the time.

In 2012, Brad Pitt became the first man to promote the famous perfume and pocketed a check for

$7 million

in passing. Another compatriot of Nicole Kidman, Cate Blanchett, would have touched

$10 million

to lend its image to perfume

Yes

by Giorgio Armani.

Muse of Lancôme since 2010, Julia Roberts would have signed a first contract of

$20 million

. The brand would then have paid

$50 million

to secure the services of the star of

Pretty Woman

and

Erin Brockovich

for 5 more years. As the actress proclaims, “Life is beautiful!”

Dior, the stars love

Luxury brands are ready to pay fortunes to promote their products. Robert Pattinson – Photo credit: dior.com

In 2012, Dior chose Robert Pattinson, rising star revealed by the Twilight franchise, to represent its perfume

The man

. At stake,

$12 million

for a 3-year contract, which will be renewed. If the sum is plump, it is nevertheless less than the

$28 million

that the brand would have paid to afford the services of Natalie Portman for 3 years there too.

Muse of perfume

Miss Dior

since 2010, the actress has also been the face of lipstick

Red Dior

. The price of longevity, however, goes to Charlize Theron. The South African actress has reportedly signed an 11-year contract for a record amount of

$55 million

to promote the famous perfume

I like

i.e. an annual salary of

$5 million

.

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