Ivy Park: Beyoncé unveiled the surprising styles of her new Ivy Heart collection and it’s worth a look

For her clothing line Ivy Park in collaboration with Adidas, Beyoncé has accustomed us to very streetwear looks… For Valentine’s Day, Ivy Heart, her new collection is taking a more chic direction and we love it.

Red and pink, very neat looks, some are streetwear but what we remember are these silhouettes that mark the waist with an emphasis on the shoulders. Outfits that we would rather wear to the office and others to be the most stylish in sport. It is in a very worked visual that Beyoncé appeared in her promotional video to present her Ivy Heart collection celebrating Valentine’s Day.

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Ivy Heart: outfits for all circumstances

Beyoncé is the blonde diva with long, very long, curly hair…at least that’s how we’re used to seeing her. But to present her new collection, she deviated from her rule of extreme length and a scissor cut came through. Result: it is sublime! A short square with a curtain fringe, a hairstyle highlighting her red jumpsuit with XXL shoulders which marks the waist with a belt. The new collection of the author of Single ladies continues in its streetwear momentum since sportswear, jogging or even very classy down jackets are part of the lot. The styling twist of this collection echoes the star’s statement in her 2019 press release: “From accessories to clothes and shoes, I wanted to design and reimagine items that could become the favorite armor of all (….)”. Whether it’s going to a business meeting, sports or just walking down the street, Beyoncé offers us looks for all occasions.

Ivy Heart: an iconic style for everyone

In addition to the different and surprising looks, rapper Jay-Z’s wife unveiled a promotional video that is still as worked as ever. As a guest, we can discover the models Tyson Beckford and Karrueche Tran in mostly red and pink looks. The sizes range from XXXS to XXXL, so all body types should find what they are looking for. The collection has been online since February 9th, we are not sure that the models will be available for very long. The risk of out of stock is imminent and we understand the reason.

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Ivy Park: Beyoncé unveiled the surprising styles of her new Ivy Heart collection and it’s worth a look