Faced with the drought and the rise in the price of raw materials, dairy farmers are also asking for an increase in their price per tonne. In Mayenne, some are already doing this, in particular thanks to the brand “C’est qui le patron?”. Florent Crosnier is a dairy farmer in Pommerieux in southern Mayenne. It’s part of “Who’s the Boss?” and sells its milk for 450 euros per tonne, compared to an average of 420 for other breeders.
For Florent Crosnier, it’she very operation of the brand “Who’s the boss?” which allows this increase. “When we make a three-party contract today, there are the producers, there is the dairy. But there is also the “Who’s the boss?” approach, accompanied by consumers. It is these three partners, with the consumers, who accept these prices.“
A price that the Mayenne breeder is obliged to increase to cope with the current situation. “There was a request from us, the producers, to upgrade because the charges are increasing. And on the other side, there were the consumers who listened to us, asked us to explain to them. And following the explanations, they voted. They voted 98% for that price at the brick level todayThe conventional milk carton “Who’s the boss?” costs 1.09 euros.
(function(w, d) if (w.FB && w.FB.XFBML && w.FB.XFBML.parse) if (‘undefined’ == typeof w.__fbTimeout) w.__fbTimeout = setTimeout(function( ) w.FB.XFBML.parse(); w.__fbTimeout = undefined; , 1000); else if (‘undefined’ == typeof w.__fbTimeout) if (d.querySelectorAll(‘#fb-root ‘).length === 0) var fbRoot = d.createElement(‘div’); fbRoot.id = ‘fb-root’; d.querySelector(‘body’).append(fbRoot); if (d .querySelectorAll(‘#facebook-jssdk’).length === 0) var fbScript = d.createElement(‘script’); fbScript.id = ‘facebook-jssdk’; fbScript.src=”https://connect .facebook.net/fr_FR/sdk.js#xfbml=1&version=v2.8&appId=593991304071705″; fbScript.async = 1; d.querySelector(‘head’).append(fbScript); )(window, window .document); u003C/script>”,”provider”:”facebook”,”didomiPurposes”:”To view this Facebook content, you must accept cookies u003Cb>Social Networksu003C/b>. u003Cbr>u003Cbr>These cookies make it possible to share or react directly on the social networks to which you are connected or to integrate content initially posted on these social networks. They also allow social networks to use your visits to our sites and applications for personalization and advertising targeting purposes.”,”didomiVendorId”:”c:facebookc-rgacRMQm”}},” type”:”text”,”children”:[“type”:”text”,”value”:”Pour Florent Crosnier, c’est lu003Cstrong>e fonctionnement même de la marque \”C’est qui le patron ?\”u003C/strong> qui permet cette hausse. \”u003Cem>Quand on fait un contrat tripartite aujourd’hui, il y a les producteurs, il y a la laiterie. Mais il y a aussi la démarche \”C’est qui le patron ?\”, accompagnée des consommateurs. Ce sont ces trois partenaires, avec les consommateurs, qui acceptent ces prix-là.u003C/em>\””],”type”:”embed”,”data”:”html”:”u003Cblockquote class=\”twitter-tweet\” data-width= \”550\”>u003Cp lang=\”fr\” dir=\”ltr\”>IT’S JUST FALLING! 😊😊 We are now 14.1 million to consume + fair and + sustainable products 😳👏🥳 u003Ca href=\”https://twitter.com/C_qui_le_Patron?ref_src=twsrc%5Etfw\”>@C_qui_le_Patronu003C/a> After two years of strong Progress is still progressing! Congratulations to all 👏😊👍 u003Ca href=\”https://twitter.com/hashtag/SoutienAuxProducteurs?src=hash&ref_src=twsrc%5Etfw\”>#SoutienAuxProducteursu003C /a> u003Ca href=\”https://twitter.com/hashtag/LePatronCestLeConso?src=hash&ref_src=twsrc%5Etfw\”>#LePatronCestLeConsou003C/a> u003Ca href=\” https://t.co/ZIg5ONArRl\”>pic.twitter.com/ZIg5ONArRlu003C/a>u003C/p>— Who’s the Boss?! (@C_qui_le_Patron) u003Ca href=\ “https://twitter.com/C_qui_le_Patron/status/1217516607074963462?ref_src=twsrc%5Etfw\”>January 15, 2020u003C/a>u003C/blockquot e>\nu003Cscript async src=\”https://platform.twitter.com/widgets.js\” charset=\”utf-8\”>u003C/script> \n”,”provider”:”twitter”,”didomiPurposes”:”To view this Twitter content, you must accept cookies u003Cb>Social Networksu003C/b>.u003Cbr >u003Cbr>These cookies make it possible to share or react directly on the social networks to which you are connected or to integrate content initially posted on these social networks. They also allow social networks to use your visits to our sites and applications for personalization and advertising targeting purposes.”,”didomiVendorId”:”c:twitter-rNGnjKz6″,” type”:”text”,”children”:[“type”:”text”,”value”:”Un prix que u003Cstrong>l’éleveur mayennais est obligé d’augmenteru003C/strong> pour faire face à la conjoncture actuelle. \”u003Cem>Il y avait une demande de nous, les producteurs, de revaloriser parce que les charges augmentent. Et de l’autre côté, il y avait les consommateurs qui, nous ont écoutés, nous ont demandés de leur expliquer. Et suite aux explications, ils ont voté. Ils ont voté favorablement à 98 % pour ce prix-là au niveau de la brique aujourd’huiu003C/em>.\” La brique de lait conventionnel \”C’est qui le patron ?\” compte 1,09 euros. “],{“type”:”bounce”,”data”:”uuid”:”25f453cb-4539-4789-a178-14d9f3c14a80″,”path”:” infos/social-economy/created-only-three-years-ago-the-brand-is-who-the-boss-has-already-sold-150-million-litres-1579698614 “,”title”:”Created only three years ago, the brand \”Who’s the boss?\” has already sold 150 million liters of milk”,”type “:”article”,”label”:”also read”,”migrated”:true,”stationId”:34,”visual”:”mobile “:”type”:”image”,”version”:”1.0″,”author”:”little milkmaid twitter account”,”legend”:” illustration photo”,”copyright”:”None”,”created”:1579698579,”url”:”https://www.francebleu.fr/s3/ cruiser-production/2020/01/68e4aafd-d60f-4d07-871f-8e8094f0bb5f/400x400_eo00qwrwaaayjmj.jpg”,”url_webp”:”https://www.francebleu.fr/s3/cruiser-production/2020/ 01/68e4aafd-d60f-4d07-871f-8e8094f0bb5f/400x400_eo00qwrwaaayjmj.webp”,”width”:400,”height”:400,”dominant”:”#080808″,”preview “:”/9j/2wBDACgcHiMeGSgjISM tKygwPGRBPDc3PHtYXUlkkYCZlo+AjIqgtObDoKrarYqMyP/L2u71////m8H////6/+b9//j/2wBDASstLTw1PHZBQXb4pYyl+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4 Pj4+Pj4+Pj4+Pj/wAARCAAqACoDASIAAhEBAxEB/8QAGQAAAwEBAQAAAAAAAAAAAAAAAgMEAQUA/8QAJhAAAgIBBAEEAgMAAAAAAAAAAQIAEQMEEiExURMUMkEiYRWBof/EABcBAQEBAQAAAAAAAAAAAAAAAAECAAP/xAAaEQEBAQADAQAAAAAAAAAAAAAAARESITFR/9oADAMBAAIRAxEAPwChSD1DFSFcuRUU1+J5mrmZwasE9Tnli+l/H3PAIJJj3PQLmG+Q4vq67l8Ljnym4qJXzB3J5Eh94GDWD+qk+9fDye14PMQNN+h1UUuoYIhI4HF+YYdcq7WHFfUABG2J0AejKrT6aNWgF0RQgNq94oWK/wBicqlXJUfjcwseGZR5EbUzBHKceXevx8GYdWxPQhl/XxEFBajuLGEVDwummgVTwZv8enZuPPzManxENZL7FNu2zUB9CpH9VL4s/KBc5dIcalb+4foiUZ+BxE2fMQ//2Q== “,”query”:”uuid”:”68e4aafd-d60f-4d07-871f-8e8094f0bb5f”,”type”:”images”,”preset”:” 400×400″,”visualEmbed”:”type”:”image”,”version”:”1.0″,”author”:”little milkmaid twitter account “,”legend”:”illustration photo”,”copyright”:”None”,”created”:1579698579,”url”:”https ://www.francebleu.fr/s3/cruiser-produc tion/2020/01/68e4aafd-d60f-4d07-871f-8e8094f0bb5f/400x400_eo00qwrwaaayjmj.jpg”,”url_webp”:”https://www.francebleu.fr/s3/cruiser-production/2020/01/ 68e4aafd-d60f-4d07-871f-8e8094f0bb5f/400x400_eo00qwrwaaayjmj.webp”,”width”:400,”height”:400,”dominant”:”#080808″,”preview” :”/9j/2wBDACgcHiMeGSgjISMtKygwPGRBPDc3PHtYXUlkkYCZlo+AjIqgtObDoKrarYqMyP/L2u71////m8H////6/+b9//j/2wBDASstLTw1PHZBQXb4pYyl+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4 Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj/wAARCAAqACoDASIAAhEBAxEB/8QAGQAAAwEBAQAAAAAAAAAAAAAAAgMEAQUA/8QAJhAAAgIBBAEEAgMAAAAAAAAAAQIAEQMEEiExURMUMkEiYRWBof/EABcBAQEBAQAAAAAAAAAAAAAAAAECAAP/xAAaEQEBAQADAQAAAAAAAAAAAAAAARESITFR/9oADAMBAAIRAxEAPwChSD1DFSFcuRUU1+J5mrmZwasE9Tnli+l/H3PAIJJj3PQLmG+Q4vq67l8Ljnym4qJXzB3J5Eh94GDWD+qk+9fDye14PMQNN+h1UUuoYIhI4HF+YYdcq7WHFfUABG2J0AejKrT6aNWgF0RQgNq94oWK/wBicqlXJUfjcwseGZR5EbUzBHKceXevx8GYdWxPQhl/XxEFBajuLGEVDwummgVTwZv8enZuPPzManxENZL7FNu2zUB9CpH9VL4s/KBc5dIcalb+4foiUZ+ BxE2fMQ//2Q==”,”query”:”uuid”:”68e4aafd-d60f-4d 07-871f-8e8094f0bb5f”,”type”:”images”,”preset”:”400×400″,”manifestationUrl”:null,”publishedDate”:” On 01/22/2020 at 14:10″,”updatedDate”:”On 01/22/2020 at 17:34″,”duration”:null}],”geopoint” :”address”:”Mayenne, France”,”city”:”Mayenne”,”region”:”Pays de la Loire”,”department”: “Mayenne”,”location”:”title”:”Mayenne”,”strPublishedDate”:”Sunday, October 16, 2022 at 2:00 AM”,”strManualUpdate” :null,”folder”:null}},”display”:”hotTopics”:[“id”:”733424e6-1a55-4737-b6dc-ba4f25e92108″,”title”:”Pénurie des carburants”,”path”:”theme/penurie-des-carburants”,”id”:”b63b305a-16f6-4e88-83e3-9018d25aef40″,”title”:”Économies d’énergie – Éco-gestes”,”path”:”theme/economie-d-energie”,”id”:”a0365f28-7279-4649-ac44-da3a0e9c49ce”,”title”:”Guerre en Ukraine “,”path”:”infos/international/guerre-en-ukraine”],”newsFlash”:[],”highBanner”:true}”}
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In Mayenne, breeders sell their milk at a higher price thanks to “C’est qui le patron?”