Daniel Craig like never before: the funny commercial he stars in after moving away from James Bond

Daniel Craig brought Belvedere vodka advertising to life

Daniel Craig will no longer be remembered only for giving life to the famous character of james-bond; now, at 54 years old, the unexpected participation in a commercial alcoholic beverages.

Its about Belvedere Vodka, who chose the renowned actor to be the star of his new product. “We are delighted to introduce Daniel Craig as the new face of Belvedere Vodka with this unforgettable campaign,” he said. François Xavier DesplanckeCEO and president of Belvedere, as collected Adweek. “The campaign marks the beginning of a new era for Belvedere in which they celebrate the self expressionthe authenticity and the style in all its forms.”

The monumental campaign, described as “brave in spirit with a warm rebellious energy,” has all the makings of a success: was directed by New Zealand director and producer, winner of the Oscar award, Taika Waititiand produced by those responsible for the hits Invisible Man, Bandits Y Hungry Man.

The new advertising for Belvedere Vodka with Daniel Craig

Advertising is set to music by the great Rita prays Y Giggs, with a song written and recorded exclusively for the announcement. To the rhythm of these two music stars, Craig showed off with some steps choreographed by JaQuel Knightsimilar to those in Fatboy Slim’s iconic Weapon of Choice music video with Christopher Walken.

The images were captured by Juergen Teller in a location previously used in the films. Christine Centenera She was in charge of giving the suite and Craig a clean, fine and modern touch.

The new advertising for Belvedere Vodka with Daniel Craig
The new advertising for Belvedere Vodka with Daniel Craig

This unconventional bet shows the actor in a role far from what is expected but, coincidentally, communicates the ideals of the brand: authenticity, style and personal expression.

The brand explained of the announcement that “a group of resourceful and gifted provocateurs, each of whom has a taste for the unconventional, have creatively captured an incredibly unique snapshot as a nod to the values ​​shared by them and with Belvedere. of self-expression, authenticity and style.

Thus, the ad begins with an elegant Craig wearing a white suit on the streets of Parisa scene that quickly changes and takes on color when he enters an exclusive car from which he comes out dressed in a rock look allowing him to escape from the press that was chasing him.

The new advertising for Belvedere Vodka with Daniel Craig
The new advertising for Belvedere Vodka with Daniel Craig

With his leather jacket, a chain around his neck and sunglasses, he takes to the streets of Paris and demonstrates his first steps in dance. Continuing with the movements to the rhythm of the music, enter the exclusive Hotel Cheval Blanc where a set of lights and scenarios begins that culminate in the exclusive suite, where a minibar keeps a bottle of this vodka.

The new advertising for Belvedere Vodka with Daniel Craig
The new advertising for Belvedere Vodka with Daniel Craig

Craig does not deprive himself of a few gulps of the drink and exclaims “Finally” before the first sip. Then, it is followed by a fun back and forth with the director, and some bloopers where they play with the idea of ​​”being oneself”, which gives the commercial the final touch.

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Daniel Craig like never before: the funny commercial he stars in after moving away from James Bond