Coach Rogue Bag campaign features Jennifer Lopez, Kate Moss and Kōki – WWD – Marseille News

Coach selected a number of famous faces for his latest campaign.

Jennifer Lopez and model and songwriter Kōki, brand ambassadors, as well as Kate Moss, Ma Zhe, Kelsey Lu and Xiao Wen Ju are the stars of Coach’s campaign to reintroduce its Rogue bag.

The Rogue bag, which will be part of Coach’s fall collection, was first presented on the catwalk in 2016 and was “inspired by free spirits, rebels and dreamers,” according to the brand. The collection, titled “Coach Forever Season Two,” will include bags, ready-to-wear and a collaboration with Schott NYC, a New York-based clothing company.

Jennifer Lopez stars in Coach’s campaign by reintroducing her Rogue bag as part of her fall collection. © 2021 Juergen Teller

The Rogue bag will be updated in a new, eco-friendly version of Coach’s signature jacquard print and will be made from a blend of organic cotton and recycled polyester.

The campaign, which was designed by Olivier Rizzo and photographed by Juergen Teller, was shot in famous locations around the world, including Griffith Park in Los Angeles, the Bund in Shanghai and London Bridge, which aims to tell “l Rogue history, iconic heritage and craftsmanship.

Jennifer Lopez stars in Coach’s campaign by reintroducing her iconic Rogue bag as part of her fall collection. © 2021 Juergen Teller

Coach Creative Director Stuart Vevers will receive the Accessory Council Hall of Fame Award for the Rogue Bag. The award, determined by the Accessories Council Board, recognizes an item or brand that has stood the test of time and has been awarded at the annual Design Excellence Awards.

Coach will also add a digital experience where users can design their own Rogue bag in a virtual workshop and create their own bag from scratch.

Kelsey Lu for the Coach Rogue campaign

Kelsey Lu stars in Coach’s campaign by reintroducing her iconic Rogue bag as part of her fall collection. © 2021 Juergen Teller

Xiao Wen Ju for the Coach Rogue campaign

Xiao Wen Ju is starring in Coach’s campaign by reintroducing his iconic Rogue bag as part of his fall collection. © 2021 Juergen Teller

Ma Zhe for the Coach Rogue campaign

Ma Zhe is starring in Coach’s campaign by reintroducing her iconic Rogue bag as part of her fall collection. © 2021 Juergen Teller

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