Cher and Saweetie put their makeup to the test together in ad campaign

Courtesy MAC Cosmetics

One of the aspects that we value most in makeup products is their duration because, what good is it to create a fabulous look if it is only going to last a couple of hours? The MAC cosmetics brand has started the year very strong by presenting its campaign Challenge Accepted in which you put your products to the test with nothing more and nothing less than with ¡Cher Y Saweetie!

These two superstars have been chosen by the firm for their ability to outshine others and their nonconformist spirit, two women who are not afraid to defy convention, inspire other women to feel empowered, work hard and never settle.

“I’ve been saying Challenge Accepted for a millennium,” Cher said in a statement. “I was always Cher, but I couldn’t afford to do my makeup, hair, and dress up all four of us. I also ran around naked singing into Mom’s hairbrush. I was always stubborn. I DON’T BELIEVE THE WORD ‘NO’ … no matter what. Whatever happened, I never gave up. I couldn’t let it matter what people thought. I took a chance because … what else do you do? It was like a bumper car: when I hit a wall, I would just back up and turn around. ” .

With this challenge, MAC wants to highlight that its makeup in addition to granting intense and true colors, They are resistant to friction, sweat, last for hours in their place and their formulas are incomparable to give the best quality to all their customers, whatever their lifestyle.

“I’ve always loved setting goals and executing them,” said rapper Saweetie. “Being an icon to me is thinking outside the box and stepping out of your comfort zone, so this campaign about being up for a challenge is what I like. I was very honored to partner with a legend like Cher and a brand that I have always loved as MAC, it was the perfect combination. “

With this striking alliance of artists, the cosmetics brand, which since its inception has appealed to the diversity of its users, invites anyone who wants to demonstrate what they are capable of doing with their makeup through their social networks and with the MAC Challenge Accepted #MACChallengeAccepted tag.


“When we thought about how to demonstrate our high performance, it was obvious that we needed an icon and a legend. M · A · C products are designed for stars on stage or off stage,” shared Drew Elliott, senior vice president and global creative director. from MAC Cosmetics.

Of course we cannot think of anyone better than these two women, with different looks but always risking in their professional careers, to embody the bold values ​​of the brand. And you, do you accept the challenge?

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Cher and Saweetie put their makeup to the test together in ad campaign