Cartier chooses Lily Collins as the face of his clash [Un]Limited collection – WWD – Marseille News

Cartier chose Lily Collins, Golden Globe-nominated actress – and star of “Emily in Paris” – as the face of his Clash [Un]limited collection and the Double C de Cartier handbag.

The new campaign is the next chapter for Collins and the jewelry brand owned by Compagnie Financière Richemont, adding it to the fold of Cartier ambassadors, who include Jake Gyllenhaal, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, among others.

Both an actress and author, Collins has had a long-standing personal relationship with the brand since her childhood. “My mom always wore Cartier men’s watches when I was growing up,” she reflected in a Zoom interview with WWD.

“I remember loving the oversized look of her wrist, and then for my 18th birthday she gave me a watch, saying she would be with me all my life,” the actress said, “I just those family memories associated with home. ”

When the call came to present the new collection, Collins said she was a little shocked. “It was like being part of that evolution from my childhood, it was like an organic relationship that had been with me for so many years, but I never imagined that I would officially be part of the family.”

Launched in 2019, the Clash de Cartier collection is the house’s cool, young and avant-garde offering with three-dimensional spike-shaped studs, pearls and square studs. Shock [Un]The limited capsule collection – yet to be seen by the public – develops this narrative with an assortment of limited-edition jewelry designs meant to shake up the conventions of fine jewelry. The capsule, slated for launch in September, will feature spiked rings, bracelets and earrings in white gold, onyx, diamonds and amethyst, as well as two high-end watch styles offering the holds distinctly avant-garde views of the house.

“When it came to expressing the duality of the Clash [Un]limited jewelry, Lily Collins was the obvious choice, ”said Arnaud Carrez, international director of marketing and communications for Cartier. “Unique and committed, Lily Collins embodies a new generation of artists who dare to reveal their different facets, sometimes classic and elegant, sometimes creative, sometimes even extravagant. In short, people who don’t limit themselves.

Collins, who dazzled in a Cartier Magnitude High Jewelry necklace and earrings that needed her own security team at the 2019 Met Gala, explained the [Un]limited jewelry offering, “There is this blend of femininity and masculinity that plays on different aspects of your personality and adds a touch of the unexpected to a look or feeling… .The collection is so innovative.” Now that the world is cautiously reopening and things are starting to pick up, Collins said she could see herself sporting several of the pieces she had on set while filming the campaign.

The images, taken by American photographer Zoë Ghertner, capture Collins in bright, strong light with sleek hair and a powerful dressing room complementing the spiked balls.

Lily Collins in Cartier Clash [Un]limited campaign. Zoe Ghertner

“The graphics and boldness of the pieces helped dictate the feel of the shoot,” Collins explained.

The actress recently wrapped up filming on the second season of her Emmy-nominated Netflix show “Emily in Paris,” posting a “goodbye, Paris” photo on her Instagram last week alongside her fiance Charlie McDowell. The comedy-drama series was created by “Sex and the City” creator Darren Star, and like SATC, the clothing and accessories of Emily Collins’ character often receive as much attention as the script itself. same. “Clothing really dictates the way you stand, sit, feel, walk and to me it has so much to do with the way a character moves. It bleeds in the way they feel in every scene, ”she said when asked how costumes play into her character development.

Cartier’s Clash Rings [Un]limited collection. Zoe Ghertner

“Like with Emily, it’s a world of colors,” the actress said. “And just like in everyday life, how our wardrobe is an extension of who we are or how we feel about ourselves, that’s exactly what the costumes do for the character you play.” . They are the outward representation of who they are, and to an audience, the clothes say a lot about who [the character is], which the character does not have to say in the dialogue.

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The shock of Cartier [Un]limited campaign with Lily Collins. Zoe Ghertner

Collins says the pandemic has helped her learn a lot about herself and her abilities as a person, and has shared a bit of her self-care routine.

“I write for five minutes every morning in a gratitude journal,” she said. “It’s about changing your mindset. Instead of writing down things that have happened to you or things that worry you in a negative way, it changes your perspective, helping you focus on the positive.

Another staple for Collins over the past year and a half has been podcasts. “During the pandemic, listening to podcasts made me feel a little less alone. I felt like I was socializing in my head, ”she said.

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