Bruce Willis sold himself

The 67-year-old interpreter, who retired from the cinema in March due to suffering from aphasia -a disease that affects the ability to express and understand- sold its rights to the American company Deepcake, which will have the possibility of reproducing a “digital twin” of the protagonist of the Die Hard saga.

In 2021, Willis granted the company permission to participate in two commercials for a Russian telephone service, and without having to travel, his face was digitally transplanted onto the body of another performer.

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The digital Bruce Willis is based on 34,000 fragments and for its creation thousands of fragments of films starring the actor were used and Artificial Intelligence (AI) was trained for 14 days, although the company deep cake assured that it is possible to create a complete deepfake in five days.

In this regard, the Hollywood star assured “I liked how accurately my character turned out. It’s a mini-movie in my usual action-comedy genre. For me, it’s a great opportunity to go back in time. With the advent of modern technology, even being on another continent , I was able to communicate, work and participate in the shooting. It is a very new and interesting experience, and I thank all our team”.

Resorting to technology to solve the problems that can arise with the actors is not a novelty in Hollywood. When in 1993, Brandon Lee -son of Bruce Lee– died during the filming of the movie “El Cuervo” they had to finish their scenes with CGI.

In the big franchises like starwars (Star Wars) actors are digitally copied in case you want to use them in future series or movies. The novelty with this case is that it was the actor himself who has directly sold his rights to a company, allowing his image to be used beyond the sagas in which he previously appeared.

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In short, this has become a very interesting option for the actors, who work until they achieve an image that is recognizable throughout the world so that later an AI can do the work and they can live on income and for the studios, to get the extra benefit that they will be able to continue taking advantage of the talent and charisma of these actors.

The cinema already anticipated it

In 2013, the French-Israeli film “The Congress” starring Robin Wright, Harvey Keitel and Paul Giamatti and directed by Ari Folmanwarns of the dangers of a world that is inevitably moving towards digitization.

This film tells the story of an actress in decline who, for a large sum of money, signs a contract with a Hollywood studio that will make a digital copy of her to use for the next 20 years in all kinds of movies, and she will be eternally young man on screen Once again, reality is stranger than fiction (or combined).

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Bruce Willis sold himself