Brad Pitt, George Clooney, Tony Parker, Kylie Minogue…These international stars who have their vineyard in Provence

Brad Pitt, George Clooney, Tony Parker, for several years the stars have been invading the Var vineyards. The rosé from Provence has found renowned ambassadors and the market is growing.

Every year, it’s the big landing in Provence! The stars flock to the south of France to acquire vineyards. Brad Pitt, George Clooney, Tony Parker have invested millions in the wines of Provence these last years. A boost especially for rosé on the international market.

An observation made by Adam Dakin, a specialist in sale of wine estate at Wine Objectives. In recent years, this upscale clientele has felt the vein.

There are more and more well-known people buying in Provence. There is the rosé which is selling more and more and better and better on the markets in France and in export. And at some point, we tick the boxes a little bit. We have a beautiful wine estate, it’s part of a portfolio, a clientele and a certain class.

Adam Dakin, winery sales specialist at Wine Objectives.

A godsend to make known the wines of the south of France, and in particular the rosé, usually little sold abroad. But all that has changed in 10 years, rosé exports have increased by 500%. Or a third of the world market. 170 million bottles are produced every year in Provence and rosé represents 90%.

We take stock of these ambassadors of our region.

The Hollywood superstar launched fashion in 2011. He acquired with Angélina Jolie, his wife at the time, the Château de Miraval in the town of Correns in the Var. A 500 hectare wine estate including 50 hectares of vines. fell in love with the place, they pay around 25 million euros.

The actor gets involved very quickly in the process of making his rosé he wants “exceptional“. The first cuvée “Pink Floyd” is born, and is a great success thanks to the fame of its owner. boosted the American craze for rosé.

Other cuvées have since followed. After the buyout of Angelina Jolie’s shares by a Russian oligarch, Brad Pitt continues the adventure to this day.

Close friend of Brad Pitt since their film Ocean’s ElevenGeorge Clooney and his wife Amal are following in his footsteps in 2021. About twenty kilometers from Brad, they buy the darea of ​​Canadel in Brignoles.

With only 4 hectares of vines, Clooney production should be on a smaller scale. It will be white wine this time. Their first cuvée in 2021 was reserved for their personal consumption.

Maybe a trial run for larger production in the future?

You may know him for his films in space: Star Wars. The American director is not at his first attempt when it comes to wine.

He created the investment company Skywalker Vineyards and has several vineyards in California and Italy.

In 2017, he invested 15 million euros to buy Château Margüi in Châteauvert. Out of a hundred hectares of the estate, fifteen are reserved for production. of a wine with a protected designation of origin Côteaux Varois in Provence.

The Australian singer has not invested unlike her predecessors, but has made a collaboration with an already renowned castle. For five years, there will be a Kylie Minogue cuvée at Château Sainte Roseline.

She spent a short week at the château, she really wanted to immerse herself in the estate, understand how wine was made, meet the teams. She gets involved, she asked a lot of questions, she is interested

explains Aurélie Bertin, owner of Château Sainte Roseline.

It will cost 28 euros for this rosé stamped Kylie. And maybe you won’t be able to get it out of your head.

It’s the latest to arrive. Just a few months ago, the former NBA star and owner of the Asvel Lyon-Villeurbanne basketball club, partnered with Michel Reybier to relaunch the Mascaronne estate in Luc.

Passionate about wine since he was 16, he intends to restore visibility to Jeep, the estate’s champagne cuvée. 60 hectares of vines, 52 of which have been organic since 2016.

Tony Parker, former basketball player and Franco-American businessman, should also export his wine abroad, and more particularly to the United States, very fond of French products, but above all, products of stars.

They are some French or international stars to have invested the Luberon:

> Ridley Scottprolific American director (you may know Gladiator), has been very discreet since 1992. He then bought the Mas des Infermières in Oppède in the Vaucluse. An estate of 30 hectares, 24 of which are devoted to vines.

The first vintage of the Scott family was released in 2009 under the name “Cuvée Source.”

> Patrick BrueHe invested 4 years ago in the Leos estate on the heights of Isle-De-Sorgue. He learns the work of the vine alongside professionals, and is very discreet when it comes to his participation in the design of the cuvées.

“The product is more important than the famous personalities who could wear it” according to the singer.

To make his first cuvées, Patrick Bruel was able to count on the advice of one of the best sommeliers in the world Philippe Faure-Brac.

“We were interested in the idea of ​​a rosé, we also brought in very, very competent people because we said to ourselves, even if it means creating a network, we might as well make a rosé that is a little bit exceptional which obviously keeps all its promises so we are attacking our third year with this rosé which bears the name of my mother who is called Augusta “ says Patrick Bruel to France 2.

In the early 2000s, Johnny Depp, the star of Pirates of the Caribbean, still married to Vanessa Paradis, wanted to get into wine. He acquired this estate in Plan-de-la-Tour. A 12 hectare property, a kind of mini village with ten houses, a bar-restaurant, an artist’s studio, a skate park, olive groves and vineyards.

For a long time, he wanted to compete with the prestigious wine of Brad Pitt by launching his own cuvée. A project that has still not come to fruition. The estate has also been on sale for several years, without finding a buyer. The price could scare away potential buyers. The actor would claim 45 million euros for the estate.

Focused on his music after his tumultuous divorce and his lawsuit with his ex-wife Amber Heard, Johnny Depp, will he relaunch his old dream of a vineyard and finally launch his brand?

Suspense…

If the rosé is to be consumed in moderation, the stars, they produce it without depriving themselves. Who will be the next to settle in Provence? Let’s bet!