In addition to releasing a new album by the end of July, Beyoncé is set to kick off another chapter of her adidas partnership on July 21.
Titled “IVYTOPIA,” Ms. Knowles-Carter’s latest borrows from most of the past work in her revamped IVY PARK collections. A number of adidas Originals silhouettes are reimagined with vibrant or decorative neon green knit arrangements, while the adidas Superstar is transformed into a mule. Beyoncé’s branding on the lineup is kept to a minimum, with the “IVY PARK” text appearing mostly on the top of multiple pairs’ tongues. Upcoming lifestyle-focused offerings will surely be accompanied by dozens of apparel and accessory options that will further bring the “Break My Soul” artist’s vision of athleisure to the masses, a mission worthy of the “IVYTOPIA” banner.
Enjoy the product images to come, as you wait to secure your favorite pairs on adidas.com on Thursday, July 21.
For more under the Three Stripes umbrella, check out everything there is to know about YEEZY DAY 2022.
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Ivy Park x adidas UltraBOOST 22
Release date: July 21, 2022 (Thursday)
Color: N/AWomen: $200
Style code: HR0181Elementary school: $90
Style code: HR0183
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Ivy Park x adidas Savage Trail
Release date: July 21, 2022 (Thursday)
Color: N/AWomen: $180
Style Code: HQ6154
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Ivy Park x adidas Stan Smith Dipped
Release date: July 21, 2022 (Thursday)
Color: N/AWomen: $110
Style code: HR0180
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Ivy Park x Adidas Superstar
Release date: July 21, 2022 (Thursday)
Color: N/AWomen: $150
Style Code: HQ8801
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Ivy Park x adidas Superstar mules
Release date: July 21, 2022 (Thursday)
Color: N/AWomen: $150
Style code: HR0175
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Beyoncé IVY PARK adidas IVYTOPIA Release Date – Nifey