Beyoncé fans didn’t like Kim Kardashian’s latest campaign

FASHION – This is annoyance among fans of singer Beyoncé. In question, Kim Kardashian’s new advertising campaign for her Skims lingerie line, shared on the brand’s social networks this Tuesday, December 21.

In it, the 41-year-old star, who has just landed the “baby bar” in California, poses alongside a few other models, also dressed in the brand’s latest tight-fitting jumpsuits. They look serious with the same pair of (very) small sunglasses on their noses.

Kim Kardashian’s hair here is not smooth and brown, as usual. No, for the occasion, the businesswoman had a perm. Her hair has been partly curled, especially at the ends. In addition, they were dyed in a color approaching blonde.

A hairstyle that, as many people immediately raised it, looks like Beyoncé’s.

“Kim Kardashian tries to be like Beyoncé, except Beyoncé is talented”

“Give Beyoncé her wig.”

Many internet users first thought it was Beyoncé herself.

Some laugh at it, sneering at the situation, like the user below who mixed up Beyoncé and Kim’s last names.

“Oh my God, it’s Sasha Fierce,” writes the user who follows. Sasha Fierce is the name of Beyoncé’s alter ego, a character the singer imagined for her third album.

Others point to the similarities with the aesthetic of the advertising campaigns of Ivy Park, Beyoncé’s sportswear brand.

“Why was it photographed and dressed like for the launch of a new Ivy Park capsule?”

“I literally just said it looks like a Beyoncé campaign for Ivy Park and I see all the comments say the same thing.”

As the young woman recalls below, Kim Kardashian recently explained herself on the accusations of cultural appropriation to which she has been the subject for several years. “And yet, here we are again,” blows the Internet user.

For her part, the actress and star of the series The Good Place Jameela Jamil, who regularly criticizes the sisters of the Kardashian clan on social networks, believes that this is a marketing stunt, probably thought by Kris Jenner, the mother and manager of Kim Kardashian.

“Kris Jenner has mastered the art of predicting that everyone will be furious when she finds out that this photo looks exactly like Ivy Park, a way to use the inevitable mockery and outrage to make sure this goes viral. The image travels. The products sell. Boom. This is the new marketing. ”

This is indeed not the first controversy for the American star. Even though Kim Kardashian has already been criticized for wearing makeup or hair like a black woman to sell more of her beauty products, the name of her brand had, from its launch, been controversial because of the name that she had first given him: Kimono. Accused of borrowing for commercial purposes the name of a traditional object of Japanese culture, the entrepreneur then backtracked and finally called it Skims.

Since then, business has been functioning. Available in France at Galeries Lafayette, the lingerie and interior clothing brand was valued at $ 1.6 billion in 2021.

See also on The HuffPost: Kim Kardashian has blasted her family on “Saturday Night Live”

We would like to say thanks to the author of this write-up for this incredible web content

Beyoncé fans didn’t like Kim Kardashian’s latest campaign