All About Prada’s Paradox Ad With Emma Watson – Okibata

The campaign celebrates the myriad unique elements of each woman that come together to create an authentic and ever-changing whole: a woman who is never the same, but always herself.

Starring award-winning actress and UN Women Goodwill Ambassador Emma Watson as the conductor of her own symphony of dimensions – the performer, the activist, the actor, the woman – in a dynamic short film and revealing capturing the powerful spirit of Prada Paradoxe.

Emma Watson’s reaction

“I think it was a coincidence that Prada came to me with this project. It was around the time that I had really made a decision in my heart and head that I wanted to direct — and I found the concept of being a woman that is such a compelling paradox. I hope the values ​​behind Prada Paradoxe will give women a little more space to celebrate themselves, to know that it’s okay to be complex and to explore the different sides of themselves that make them the fullest expression of who they are. – Emma Watson, actress, director, activist

Prada’s reaction

“It’s an honor to work with Emma Watson, not only for her acting talent, but also for her directorial debut. Prada Paradoxe is inspired by the infinite and stimulating facets that make each woman unique and Emma fully embodies it. Its multiple dimensions and its ability to address very engaged generations make it the perfect embodiment of the Prada Paradox. – Yann Andrea, international general manager of Prada Beauty

What is the music of Prada’s Paradoxe ad?

To introduce us to his brand new perfume for womenPrada chose a song from the group London Grammar. This is the song “Lord it’s a Feeling” taken from the pop rock album “California Soil” released in 2021. This is a committed song that denounces the excesses of sexism.

Who is the model in Prada’s Paradox ad?

To introduce us to its new fragrance, which celebrates femininity in all its diversity, Prada has chosen Emma Watson as an ambassador. The new face of the brand is a strong symbol. Indeed, today she represents the face of the strong, independent, plural woman who does not allow herself to be placed in a box. The young actress has been an ambassador for the UN Women for several years. She campaigns for women’s rights, but also to create a new generation of women. In this commercial, Emma Watson played both the role of muse and director.

Emma Watson is a British actress, model and activist. She is best known for her role as Hermione Granger in the Harry Potter film series. Emma Watson was born in Paris, France on April 15, 1990. She moved to Oxfordshire, England when she was five years old. Emma attended Dragon School and then Stagecoach Theater Arts school. In 1999, she was cast as Hermione Granger in the film Harry Potter and the Philosopher’s Stone (2001). The film was a huge hit, and Emma went on to star in all eight Harry Potter films. Emma has also starred in several other films, including The Perks of Being a Wallflower (2012) and Noah (2014).

In addition to her acting career, Emma Watson is a prominent UN Goodwill Ambassador and has championed gender equality and education. She launched the HeForShe campaign in 2014 and has worked to promote women’s rights around the world.

Prada’s new perfume “Paradox”

The film Prada Paradox directed by Emma Watson

Emma Watson breaks the muse mold to be both in front of and behind the lens, writing her own screenplay and telling her own story of being a living paradox.
Starring and directed by Emma Watson.

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All About Prada’s Paradox Ad With Emma Watson – Okibata